How to Make Explainer Videos Using CapCut?
Explainer videos help break down ideas into bite-sized, engaging visuals. If you’ve been wondering how to make explainer videos using CapCut, you’re in the right place. CapCut isn’t just for trendy TikTok edits—it’s packed with powerful features that make it perfect for creating clean, professional videos without the need for fancy equipment or software. You can create something sleek, educational, and scroll-stopping, all from your phone or computer. Let’s get into the nitty-gritty and walk through the entire process. Enjoy professional-grade video editing by getting the CapCut download with premium features for an enhanced experience. Take your video edits to the next level with premium effects.
What Are Explainer Videos?
Purpose of Explainer Videos
They’re short, straight-to-the-point videos that help people get what your product, service, or idea is all about. You might use one to pitch an app, show how your service works, or guide someone through a how-to.
Where Explainer Videos Are Used
These are super popular on:
- Product landing pages
- Social media (Instagram, TikTok, LinkedIn)
- YouTube tutorials
- Internal company training
- App walkthroughs
Why CapCut Is a Smart Choice?
Beginner-Friendly Interface
CapCut is clean and simple. You don’t need to be a video wizard to figure it out. It’s like the Canva of video editing.
Tools That Make It Stand Out
- Drag-and-drop timeline
- Auto captions
- Smart background remover
- Tons of transitions, effects, and royalty-free music
- Easy voiceover tools
Pre-Production Steps You Shouldn’t Skip
Define Your Core Message
Before you even open CapCut, get clear on your one big idea. What should your audience take away?
Scripting Like a Pro
Keep your script short, punchy, and easy to follow. Aim for 60–90 seconds if you’re just getting started.
Storyboarding Your Ideas
Draw out (or write) each scene. Even stick figures help. This keeps your editing focused and fast.
Collecting the Right Assets
Where to Find Graphics, Icons, and Music
- Freepik for icons and illustrations
- Pexels & Pixabay for stock footage
- CapCut’s built-in library has music and sounds too
Using Your Voice or AI Voiceovers
You can record your voice or use AI tools like ElevenLabs or CapCut’s voice-to-text feature.
Choosing the Right Background Music
Pick a track that fits the vibe but doesn’t overpower your voice.
Setting Up CapCut for Your Project
Starting a New Project
Tap “New Project,” choose your clips or photos, and jump into the timeline.
Adjusting Video Settings
Set your aspect ratio based on where you’ll post:
- 9:16 for TikTok/Instagram Reels
- 16:9 for YouTube
- 1:1 for square videos
Importing Your Files into CapCut
Use the import button to drop in your images, screen recordings, music, and voiceovers.
Editing Like a Boss in CapCut
Adding and Timing Your Clips
Drag, cut, trim, and line things up to match your script and audio.
Using Text and Captions
CapCut makes it super easy to add bold, animated text that pops. Great for highlighting key points.
Animation Tips for Movement and Flow
Use “Keyframes” to move images or text. Add some zoom, bounce, or fade-in effects.
Using Cutout and Background Removal
Got a talking head? Use “Remove Background” for a clean, pro look—like a green screen without the green.
Layering Videos and Images Creatively
Use the overlay feature to stack things like logos, arrows, or pop-ups.
Voiceovers and Narration Tips
Recording Directly in CapCut
Tap the “Voiceover” button and hold to record your script in real-time.
Editing Audio for Clean Delivery
Use noise reduction and adjust the volume to make it crisp and clear.
Syncing Voice with Visuals
Zoom in on the timeline and match your clips to your narration’s key phrases.
Music and Sound Effects That Add Life
Volume Control and Balancing
Lower the music when someone’s speaking—no one likes battling audio layers.
Where to Find Free Sound Effects
Check out:
- CapCut’s built-in sounds
- Zapsplat
- YouTube Audio Library
Adding Subtitles for Better Engagement
Manual vs Auto Subtitles in CapCut
CapCut’s auto-captions are surprisingly accurate. You can tweak the text and styles after.
Making Subtitles Easy to Read
Use bold fonts, high-contrast colors, and make them big enough for phones.
Transitions and Visual Effects
Smooth Cuts with Built-in Transitions
Add fade-ins, slide transitions, and zoom effects to keep things flowing.
Using Effects Without Overdoing It
Stick to 1–2 consistent effects to keep your video looking polished.
Exporting Your Explainer Video
Choosing the Right Format and Resolution
Export in 1080p or higher. Choose MP4 for universal compatibility.
Avoiding Common Exporting Mistakes
- Don’t export with layers off
- Watch the full preview before hitting export
- Save in the correct resolution for your platform
Where to Publish Your Video
YouTube, Instagram, and TikTok Tips
- Add hashtags and a catchy title
- Upload in the correct aspect ratio
- Use a strong thumbnail (even for Reels!)
Optimizing for Each Platform
YouTube: Longer videos, more detailed
TikTok/IG: Short, quick, punchy
Common Mistakes to Avoid
Overcomplicating the Script
Keep it clear. One idea per sentence.
Using Too Many Effects
Your viewer should focus on the message, not flashing colors.
Not Testing Audio Quality
Use headphones. If it sounds off, tweak it.
Tips to Keep Viewers Watching
Hooking in the First 5 Seconds
Those first few seconds are everything. Ask a question, show a shocking stat, or jump straight into a visual—grab attention fast before people scroll away.
Keeping the Pacing Snappy
Cut the fluff. Make every word, every clip count. Use quick cuts, short sentences, and visuals that change every few seconds to keep people engaged.
Tools to Use Alongside CapCut
Canva for Graphics
Need icons, infographics, or title slides? Canva’s your best friend. You can even export transparent PNGs to layer into CapCut.
Pexels and Pixabay for Free Footage
Add some pro-level B-roll to your explainer. Search for videos that match your theme and import them into CapCut.
Speech-to-Text Tools for Subtitles
Although CapCut has built-in subtitles, external tools like Descript or Veed.io offer extra polish, especially if you want caption files.
Conclusion
So now you know exactly how to make explainer videos using CapCut. It’s honestly one of the easiest and most effective tools out there, whether you’re putting together content for social media, pitching a product, or just simplifying a complex idea. With a little planning, a clear script, and some creative editing, you can create stunning, professional-quality videos—without breaking the bank or losing your mind over confusing software.
Read the blog: How to Create Intro Videos for Business with CapCut?
How to Make Explainer Videos Using CapCut? FAQs
1. Can I use CapCut on a desktop to create explainer videos?
CapCut has a desktop version that’s perfect for detailed edits. You get more screen space and slightly better control over layers and timing.
2. How long should an explainer video be?
The sweet spot is 60–90 seconds for social platforms. But if you’re going into more depth (like for YouTube), 2–3 minutes works well.
3. Can I add my company logo or branding in CapCut?
Just import your logo as an image and use the overlay feature to place it wherever you want on screen.
4. Is it possible to add interactive elements in CapCut?
CapCut itself doesn’t allow clickable elements, but you can create “call to action” visuals (like “Visit our site” or “Click below”) to guide viewers.
5. Do I need to pay for music or sound effects in CapCut?
CapCut offers a library of royalty-free music and sound effects that you can use even in commercial projects.
